Why Indian Startups Can’t Afford to Delay Their Website Anymore
India’s startup ecosystem is booming. From boutique clothing resellers to cloud kitchens, fitness studios, and tech consultancies, new ventures are popping up every day. Yet, a surprising number of them still rely solely on Instagram or WhatsApp to reach customers. That might work for a while—but without a proper website, these businesses hit a ceiling. They can’t monetize effectively, they can’t scale, and they can’t build long-term trust. The Instagram Trap Take the example of a boutique clothing reseller. She posts daily on Instagram, gains followers, and even sells a few pieces through DMs. But when customers ask for a catalog, she has nothing to show. When they want to pay online, she has no secure checkout. When they search on Google, her business doesn’t appear. Her competitor, however, invested in a simple website. With a new domain registration , hosting, and a one-page design, she now: Displays her catalog with prices. Accepts payments securely. Runs ads that link to...